Driving forward with sustainable tire innovation
The future of mobility demands more than performance. It demands responsibility. Our new generation of tires combines advanced materials engineering with measurable environmental impact reduction, delivering durability, safety, and sustainability without compromise.
Smarter Materials. Smaller Footprint.
By rethinking the core materials used in tire production,
we’ve developed a tire that significantly lowers CO₂
emissions while maintaining the high standards drivers
expect.
Rice husk silica, a renewable alternative to carbon black
Up to 4 kg less CO₂ per kg compared to carbon black
Derived from renewable agricultural waste
Clean production process with minimal pollution
Supports a circular, bio-based economy
Recycled fishnet, turning ocean waste into high-performance reinforcement
1.98 kg less CO₂ per kg compared to standard nylon
Removes abandoned fishing nets from oceans
Maintains the strength and durability of nylon
Supports global marine waste recovery initiatives
Drive smarter. Drive cleaner. Drive the future.
Innovation isn’t just about getting from A to B.
It’s about how we get there—and the world we leave behind.
Join us on the road for a sustainable tomorrow.